Hong Kong superstar Jackson Wang, globally recognized for his work with the K-pop group GOT7 and his burgeoning solo career, inadvertently ignited a social media firestorm during a recent trip to Paris after being photographed shopping at the affordable lifestyle retailer, Miniso. Instead of visiting the luxury ateliers typical of the Avenue des Champs-Élysées, the 31-year-old artist chose a more budget-friendly destination, acquiring a variety of plush toys and, notably, a pack of disposable men’s underwear, a detail that quickly captivated and amused millions of global admirers.
The incident unfolded as Wang, known for his polished style and frequent collaborations with high-end fashion houses, made an unexpected detour into a local branch of the Chinese-Japanese retail chain. Eyewitnesses and paparazzi captured the singer strolling through the aisles, embracing the store’s characteristic collection of toys and practical necessities. Wang was seen with an armful of stuffed animals, momentarily tucking a teddy bear into his outerwear.
The Unexpected Viral Moment
The seemingly mundane shopping excursion rapidly transcended typical celebrity gossip due to a single, hyper-specific item: a package of disposable men’s briefs. In the age of instant digital scrutiny, photographs circulated online almost immediately, with particularly sharp-eyed fans successfully zooming in on the packaging. The detail that went viral was the sizing information, clearly visible as XL.
Within hours of the images being posted, the phrase circulating online suggested that the world was now privy to the intimate detail of Wang’s preferred undergarment size. This development quickly became top trending topic across various Asian and international social media platforms, transforming a simple shopping trip into a major news event among global fandoms.
The reaction from fans was immediate, generating a wave of witty and self-aware commentary. Fans highlighted the contrast between Wang’s high-profile status and his choice of budget brand, with one commenter noting, “It’s not that he can’t afford Louis Vuitton—Miniso just has better value.” Another playfully addressed the revealed size, juxtaposing it with Wang’s famously lean and muscular physique, questioning how the XL sizing correlated with his build.
Implications for Celebrity and Retail
This episode underscores several contemporary media dynamics. Firstly, it highlights the intense, often granular, level of scrutiny applied to major K-pop and Mandopop stars, where even the most ordinary private activities become public domain. Secondly, the attention directed toward Miniso’s product line offers an unexpected windfall for the retailer. Industry observers anticipate that, following the global exposure generated by a star of Wang’s caliber, these specific disposable undergarments will likely see a surge in demand, a phenomenon dubbed the “Jackson Wang Effect.”
While the performer himself has not released a statement regarding the viral moment, the incident further cements Wang’s public image as being both relatable and slightly unconventional, characteristics his fans frequently celebrate. Ultimately, the unusual Paris souvenir served as a powerful reminder that even the biggest global stars occasionally seek out affordable comforts and everyday essentials, ensuring their connection with Miniso will be remembered far longer than a typical luxury purchase.